Chubu, Japan · Countryside / satoyama
Home to the Echigo-Tsumari Art Triennale, one of the world's largest outdoor art festivals, with nearly 300 permanent works spread across an area the size of Tokyo's 23 wards, including pieces by Yayoi Kusama and James Turrell set into the rural landscape; the Hoshitoge rice terraces, among Japan's most photographed; and the Tunnel of Light inside Kiyotsu Gorge, a permanent Triennale installation carved into volcanic rock.
Train — From Echigo-Yuzawa, JR Joetsu Line to Muikamachi + the Hokuhoku line (Hokuetsu Express) to Tokamachi, ~1h16 total, ¥650. The Hokuhoku line is a "third-sector" (semi-private) railway: the national JR Pass does NOT cover it and requires a ¥400 supplement, but the JR East Pass (Tohoku+Nagano+Niigata, merged in 2026) covers it in full, explicitly naming Hokuetsu Express among its covered operators.
🛌 Pure relaxation
Nearly 300 permanent artworks spread across the area's rural landscape, including installations by Yayoi Kusama and James Turrell, the legacy of one of the world's largest outdoor art festivals.
It holds Niigata prefecture's only National Treasure: the flame-rimmed Jomon vessel from the Sasayama site, around 5,000 years old, alongside the Jomon Venus. Three permanent rooms on Jomon pottery, echigo-chijimi weaving and life in snow country, with an entire Taisho-era farmhouse moved inside.
Around 3,000 beeches of almost identical height: the forest regrew all at once after a clear-cut in the late 1920s, so every tree is the same age. In winter two or three metres of snow fall and snowshoes are needed.
Soba bound with funori originated here: the seaweed was used to size ramie thread on the loom, and one Tokamachi house took it from weaving to noodles. It is served on a wooden tray called a hegi, in rolled bite-sized portions, and since wasabi did not grow well here the traditional condiment is mustard.
One of Japan's most photographed rice-terrace landscapes, with the paddies' water reflecting the light at dawn and dusk in spring and autumn.
It is the only James Turrell work in the world where you can spend the night: a Japanese house with a sliding roof that opens a rectangle of sky, and a fiber-optic bath that makes the body appear lit from within. The light sequence changes at dawn and at dusk.
A building raised above the rice paddies of Matsudai that serves as a base for the Triennale. Around it and two kilometres up Mount Shiroyama there are some thirty outdoor works, and inside a buffet of local vegetables.
One of Japan's three great medicinal springs alongside Kusatsu and Arima. Its water has the highest boric acid concentration in the country and comes, according to researchers at Niigata University, from fossil seawater some ten million years old trapped under pressure.
A building by Hara Hiroshi, the architect of the Sapporo Dome and Kyoto Station, converted into a museum in 2021. In the courtyard pond is 'Palimpsest: pond of sky' by Leandro Erlich, and there are works by Antony Gormley, Nawa Kohei and the Kabakovs. Closed Tuesdays and Wednesdays.
It began in 1950 under the slogan of making friends with the snow and is considered the oldest snow festival in Japan. The sculptures are built by residents themselves and judged on the afternoon of the first day; it is held in late February and snow clothing and footwear are needed.
An installation in a closed primary school in Matsunoyama: a darkened gymnasium full of hay and light bulbs, and classrooms with fans and recorded heartbeats. Open only Saturdays, Sundays and public holidays. It is deliberately oppressive, with corridors that are almost unlit: not suitable for small children or for anyone claustrophobic.
A century-old thatched farmhouse where women from the village cook and the food is served on pieces by leading Japanese ceramicists. Open only weekends and holidays from July to November, and admission to the artwork is paid separately.
On 3 May the whole town goes out in kimono and the central streets are closed to traffic, with a market, a children's parade and a catwalk reinterpreting the kimono in contemporary terms. It celebrates Tokamachi's 1,200 years of textile tradition; rental with dressing service sells out early.
A permanent Triennale installation dug into a pedestrian tunnel inside a basalt-column gorge, with viewpoints and a mirror pool at the far end.
A snaking corten steel building designed to withstand several metres of snow, with a viewing tower of about 160 steps. It is both a nature museum and a Triennale work, and it rents snowshoes for the adjoining forest. Closed Tuesdays.
The oldest wooden building in Niigata Prefecture: the honden dates from 1497 and is an Important Cultural Property of Japan. Uesugi Kenshin made a pilgrimage here and left a short sword and a war fan. It is reached after about 25 minutes of climbing.
About six kilometres on Japan's longest river, starting from the Nakasato complex, which has its own onsen for afterwards. From spring to late October.
From 25 to 27 August, fixed dates: lanterns and a folk song parade the first night, the mikoshi procession and a large fireworks display the second, and the final processions to close. The niwaka, comic satires about local residents, are very typical.
A huge complex on the Atema plateau, within the municipality: golf course, several thermal baths including private ones for rent, pet-friendly cottages, an adventure course and craft workshops, with a shuttle from Echigo-Yuzawa.
The Murayama family residence, with seven hundred years of history, a garden and the chimney of its former sake brewery. Sakaguchi Ango spent long periods here between 1930 and 1938 and his room is preserved with first editions. Closed Tuesdays and in winter.
A roadside station on Route 117 with a textile craft hall and a local products shop; the easiest place to buy Tokamachi fabric and kimono without walking into a specialist store.
A surprising fact: Tokyo's Yamanote line and the Tohoku and Joetsu shinkansen run on electricity generated in Tokamachi. The dam, built in 1939 and owned by JR East, holds back nearly a million cubic metres and in winter also feeds the snow-melting channels in the streets.
A day bath heavily used by local residents, with spring water that is neither recirculated nor diluted; the local option as against the more touristy Matsunoyama.
A century-old inn in Matsunoyama listed as a registered cultural property and a member of the Japanese association for the preservation of hidden hot springs.
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